ABOUT THE GO RED FOR WOMEN CAMPAIGN
Cardiovascular disease (CVD) is the No. 1 killer of women worldwide, accounting for the deaths of 8.6 million women each year – an average of one per minute.

Go Red for Women (GRFW) is an international awareness campaign dedicated to the prevention, diagnosis and control of CVD in women. The American Heart Association initiated the GRFW movement in 2004 to empower women with the right knowledge and essential tools to take charge of their heart health. Together with its members, the World Heart Federation has taken the campaign globally to inform women worldwide that cardiovascular disease (CVD) is their No. 1 killer.

Locally, the Singapore Heart Foundation (SHF) launched the GRFW campaign in 2005 to educate women about the dangers of CVD, often a "silent killer". In 2020, a heart health survey conducted by SHF revealed that only 9% of women in Singapore were aware that CVD is their leading cause of death.
WHY WOMEN?
Women take on multiple roles in life – managing a household, being the gatekeepers of their family's health and striving for career opportunities, while addressing the physical and emotional challenges from pregnancy to menopause. More often than not, as women balance the competing demands of family and work, they lose sight of their health and well-being. Many women are also unaware that they are as vulnerable to CVD as men.

Take the first step to fight against CVD by learning the common risk factors and recognising the signs and symptoms.
WHY A RED DRESS?
The symbol of the campaign is a red dress: the dress is a universal symbol of women, while red is the colour of health, life, vibrancy and also a warning.

In short, it is not just a red dress – it is a red alert!
Take control now!
Heart disease is not just a man’s disease – it is the leading cause of death among women in Singapore. At the Singapore Heart Foundation, we are committed to help women reduce their risk of heart disease by raising awareness and encouraging preventive actions through our annual Go Red for Women campaign. I am encouraged to know that more women are now taking proactive steps to lead a more active lifestyle, but there are still important gaps that we need to bridge through continued education.

So let us band together in this fight against heart disease and stroke. After all, there is nothing that women cannot do, cannot face, and cannot overcome when we stand together.

Dr Goh Ping Ping
Chairperson, Go Red for Women Campaign
Board of Directors, Singapore Heart Foundation